Digital Marketing Strategist

The digital marketing industry continues to evolve at a rapid pace, with global spending exceeding $600 billion annually. Businesses in every sector rely on skilled digital marketers to plan, execute, and optimize campaigns that convert.

The Digital Marketing Specialist course prepares you for high-demand roles such as marketing coordinator, paid ads manager, SEO specialist, social media strategist, and content marketing manager. With 12 comprehensive modules, you will gain both theoretical knowledge and practical skills to confidently manage campaigns across Google, Meta, and TikTok while understanding analytics and performance tracking.

This digital marketing course helps you develop a complete digital portfolio that demonstrates measurable ROI results. You will finish your digital marketing training with a capstone project—an integrated 90-day digital marketing launch plan—ready to showcase to employers or clients.

What you will learn

• Develop data-driven marketing strategies that align with business goals.
• Create and manage paid ad campaigns across Google, Meta, and TikTok.
• Apply SEO best practices to increase visibility and organic traffic.
• Design persuasive copy, landing pages, and automated email funnels.
• Use AI tools for market research, content creation, and campaign optimization.

How you will benefit

• Build a professional digital marketing portfolio with measurable outcomes.
• Gain skills to launch a freelance marketing business or secure agency roles.
• Understand analytics and ROI reporting for strategic decision-making.
• Confidently present and execute full-funnel marketing campaigns.

1. Part I: Foundations & High-Conversion Communication
   1. Marketing Essentials & Customer Insight
   2. Direct Response Copywriting Mastery
2. Part II: High-Impact Digital Channel Execution
   1. Mastering Google Ads (SEM/PPC)
   2. Mastering Meta Ads (Facebook/Instagram)
   3. TikTok & Influencer Marketing Essentials
   4. Strategic SEO Foundations
   5. High-Conversion Funnels & Landing Pages
   6. Email Marketing & Basic Automation
3. Part III: Measurement, Technology & Launch
   1. Actionable Marketing Analytics
   2. AI Augmentation for Marketers
   3. Visual Strategy for Digital Ads & Conversion
   4. Capstone Project & Professional Launch

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac or Chromebook device.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 12 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Microsoft Word Online
• Adobe Acrobat Reader .
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Prerequisites:

No prior experience required. Basic computer literacy and internet access.

Dean Phillips

 Dean Phillips is a seasoned advertising and digital marketing specialist with extensive experience building high-performing campaigns across a wide range of industries. Known for combining strategic insight with hands-on execution, he has developed and managed thousands of ad campaigns spanning paid search, social media advertising, conversion-focused landing pages, and lead generation funnels.

What is the average salary of a digital marketing strategist?

According to ZipRecruiter, the average salary for a Digital Marketing Strategist is $91,675 per year (as of 2026), with most estimates ranging from about $72,000 to $92,000.

What is a digital marketing strategist? What does a digital marketing strategist do?

A digital marketing strategist plans and manages a brand’s overall online presence, ensuring every digital channel works together to meet business goals like visibility, engagement, leads, and sales. They take a big‑picture approach, aligning SEO, content, social media, paid ads, email, and analytics into one cohesive strategy.

They are the architects of a company’s online marketing success. They decide which platforms to use, what content to create, and how to measure and improve performance. Typical responsibilities include:

• Developing digital marketing strategies
• Conducting market and audience research
• Managing and executing campaigns
• Optimizing websites and content for SEO
• Running paid digital advertising
• Tracking, analyzing, and reporting performance

Staying current with digital trends

Does this course prepare you for a certification?

No.

How long does it take to complete this course?

After you register, you will receive 12 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

When can I start this course?

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

What if I don't have enough time to complete the course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

What happens when I complete the course?

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

Am I guaranteed a job?

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

Can I get financial assistance?

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the “Contact Us.”