Advertising & Outreach Specialist

This comprehensive course prepares students for real-world advertising roles by covering the fundamentals of advertising strategy, creative copywriting, media planning, influencer outreach, social media engagement, and performance optimization. Students will gain fluency in print and digital channels, learn to build effective outreach strategies, and use cutting-edge tools to analyze performance and scale campaigns.

The course reflects current industry trends, including AI tools, integrated campaigns, influencer partnerships, and multiplatform advertising. Demand for professionals with advertising skills continues to grow across industries, especially in freelance, agency, and brand environments.

Students will complete real-world assignments and a capstone project to build a portfolio that showcases their knowledge and creativity. This course prepares learners for freelance opportunities, entry-level to mid-level positions in advertising and outreach, and entrepreneurial marketing initiatives.

What you will learn

• How to create persuasive ad copy for different platforms and target audiences
• How to conduct audience research and build data-driven outreach campaigns
• How to develop and execute an integrated media plan across multiple channels
• How to use advertising and CRM tools like Mailchimp, Meta Ads, Google Analytics, and HubSpot
• How to measure campaign performance and adjust for ongoing optimization

How you will benefit

• Build a professional portfolio with real-world advertising campaigns
• Gain hands-on experience using industry-standard platforms and outreach tools
• Learn how to pitch clients and employers with confidence
• Use data and AI to optimize advertising campaigns for real results
• Prepare for jobs or freelance roles in digital marketing, advertising, and outreach
• Position yourself for promotions, new career opportunities, or freelance consulting roles

1. Advertising Fundamentals
2. Research & Target Audience Analysis
3. Writing Copy That Converts
4. Making a Media Plan
5. Print & Digital Multiplatform Advertising
6. Social Media Engagement & Outreach
7. Influencer Outreach & Partnerships
8. Making a Pitch & Client Acquisition
9. Outreach Tools & Technologies
10. Performance Analysis & Optimization

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac or Chromebook device.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 12 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Microsoft Word Online
• Adobe Acrobat Reader .
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Dean Phillips is a seasoned advertising and digital marketing specialist with extensive experience building high-performing campaigns across a wide range of industries. Known for combining strategic insight with hands-on execution, he has developed and managed thousands of ad campaigns spanning paid search, social media advertising, conversion-focused landing pages, and lead generation funnels.

Does this course prepare you for a certification?

No.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

Can I get financial assistance?

This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us" form.