{"product_id":"digital-marketing-strategist","title":"Digital Marketing Strategist","description":"\u003cp class=\"course-intro\"\u003eMaster the full spectrum of digital marketing, including SEO, social media, PPC, email, and AI-driven strategies to launch, manage, and scale marketing campaigns that drive measurable results.\u003c\/p\u003e\u003cul class=\"course-facts\"\u003e\n\u003cli\u003e410 course hrs\u003c\/li\u003e\n\u003cli\u003eCode GES2198\u003c\/li\u003e\n\u003cli\u003eOpen enrollment\u003c\/li\u003e\n\u003cli\u003eSelf paced\u003c\/li\u003e\n\u003c\/ul\u003e\u003cnav class=\"course-nav\"\u003e\u003ca href=\"#overview\"\u003eOverview\u003c\/a\u003e\u003ca href=\"#objective\"\u003eObjective\u003c\/a\u003e\u003ca href=\"#outline\"\u003eOutline\u003c\/a\u003e\u003ca href=\"#requirements\"\u003eRequirements\u003c\/a\u003e\u003ca href=\"#prerequisites\"\u003ePrerequisites\u003c\/a\u003e\u003ca href=\"#instructor\"\u003eInstructor\u003c\/a\u003e\u003ca href=\"#faqs\"\u003eFAQs\u003c\/a\u003e\u003c\/nav\u003e\u003ch3 id=\"overview\"\u003eOverview\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003eThe digital marketing industry continues to evolve at a rapid pace, with global spending exceeding $600 billion annually. Businesses in every sector rely on skilled digital marketers to plan, execute, and optimize campaigns that convert. \u003c\/p\u003e\n\u003cp\u003eThe Digital Marketing Specialist course prepares you for high-demand roles such as marketing coordinator, paid ads manager, SEO specialist, social media strategist, and content marketing manager. With 12 comprehensive modules, you will gain both theoretical knowledge and practical skills to confidently manage campaigns across Google, Meta, and TikTok while understanding analytics and performance tracking. \u003c\/p\u003e\n\u003cp\u003eThis digital marketing course helps you develop a complete digital portfolio that demonstrates measurable ROI results. You will finish your digital marketing training with a capstone project—an integrated 90-day digital marketing launch plan—ready to showcase to employers or clients.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"objective\"\u003eObjective\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: disc;\"\u003e \u003cli\u003eDevelop data-driven marketing strategies that align with business goals.\u003c\/li\u003e \u003cli\u003eCreate and manage paid ad campaigns across Google, Meta, and TikTok.\u003c\/li\u003e \u003cli\u003eApply SEO best practices to increase visibility and organic traffic.\u003c\/li\u003e \u003cli\u003eDesign persuasive copy, landing pages, and automated email funnels.\u003c\/li\u003e \u003cli\u003eUse AI tools for market research, content creation, and campaign optimization.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow you will benefit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: disc;\"\u003e \u003cli\u003eBuild a professional digital marketing portfolio with measurable outcomes.\u003c\/li\u003e \u003cli\u003eGain skills to launch a freelance marketing business or secure agency roles.\u003c\/li\u003e \u003cli\u003eUnderstand analytics and ROI reporting for strategic decision-making.\u003c\/li\u003e \u003cli\u003eConfidently present and execute full-funnel marketing campaigns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 id=\"outline\"\u003eOutline\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\u003col style=\"list-style-type: upper-roman;\"\u003e \u003cli\u003ePart I: Foundations \u0026amp; High-Conversion Communication \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eMarketing Essentials \u0026amp; Customer Insight\u003c\/li\u003e \u003cli\u003eDirect Response Copywriting Mastery\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003ePart II: High-Impact Digital Channel Execution \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eMastering Google Ads (SEM\/PPC)\u003c\/li\u003e \u003cli\u003eMastering Meta Ads (Facebook\/Instagram)\u003c\/li\u003e \u003cli\u003eTikTok \u0026amp; Influencer Marketing Essentials\u003c\/li\u003e \u003cli\u003eStrategic SEO Foundations\u003c\/li\u003e \u003cli\u003eHigh-Conversion Funnels \u0026amp; Landing Pages\u003c\/li\u003e \u003cli\u003eEmail Marketing \u0026amp; Basic Automation\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003ePart III: Measurement, Technology \u0026amp; Launch \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eActionable Marketing Analytics\u003c\/li\u003e \u003cli\u003eAI Augmentation for Marketers\u003c\/li\u003e \u003cli\u003eVisual Strategy for Digital Ads \u0026amp; Conversion\u003c\/li\u003e \u003cli\u003eCapstone Project \u0026amp; Professional Launch\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/div\u003e\u003ch3 id=\"requirements\"\u003eRequirements\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eRequirements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHardware Requirements:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eThis course can be taken on either a PC, Mac or Chromebook device.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSoftware Requirements:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePC: Windows 10 or later.\u003c\/li\u003e \u003cli\u003eMac: macOS 12 or later.\u003c\/li\u003e \u003cli\u003eBrowser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.\u003c\/li\u003e \u003cli\u003eAny word processing application (not included in enrollment).\u003c\/li\u003e \u003cli\u003e Microsoft Word Online \u003c\/li\u003e \u003cli\u003e Adobe Acrobat Reader .\u003c\/li\u003e \u003cli\u003eSoftware must be installed and fully operational before the course begins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOther:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eEmail capabilities and access to a personal email account.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructional Material Requirements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe instructional materials required for this course are included in enrollment and will be available online.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"prerequisites\"\u003ePrerequisites\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrerequisites:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo prior experience required. Basic computer literacy and internet access.\u003c\/p\u003e You've got questions.\u003cbr\u003e We're here to help.\u003c\/div\u003e\u003ch3 id=\"instructor\"\u003eInstructor\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eDean Phillips\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003eDean Phillips is a seasoned advertising and digital marketing specialist with extensive experience building high-performing campaigns across a wide range of industries. Known for combining strategic insight with hands-on execution, he has developed and managed thousands of ad campaigns spanning paid search, social media advertising, conversion-focused landing pages, and lead generation funnels.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"faqs\"\u003eFAQs\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the average salary of a digital marketing strategist? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAccording to ZipRecruiter, the average salary for a Digital Marketing Strategist is $91,675 per year (as of 2026), with most estimates ranging from about $72,000 to $92,000.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat is a digital marketing strategist? What does a digital marketing strategist do? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA digital marketing strategist plans and manages a brand’s overall online presence, ensuring every digital channel works together to meet business goals like visibility, engagement, leads, and sales. They take a big‑picture approach, aligning SEO, content, social media, paid ads, email, and analytics into one cohesive strategy.\u003c\/p\u003e\n\u003cp\u003eThey are the architects of a company’s online marketing success. They decide which platforms to use, what content to create, and how to measure and improve performance. Typical responsibilities include:\u003c\/p\u003e\n\u003cul style=\"list-style-type: disc;\"\u003e \u003cli\u003eDeveloping digital marketing strategies\u003c\/li\u003e \u003cli\u003eConducting market and audience research\u003c\/li\u003e \u003cli\u003eManaging and executing campaigns\u003c\/li\u003e \u003cli\u003eOptimizing websites and content for SEO\u003c\/li\u003e \u003cli\u003eRunning paid digital advertising\u003c\/li\u003e \u003cli\u003eTracking, analyzing, and reporting performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStaying current with digital trends\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoes this course prepare you for a certification?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow long does it take to complete this course? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter you register, you will receive 12 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhen can I start this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat if I don't have enough time to complete the course within the time frame provided?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat kind of support will I receive?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat happens when I complete the course? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUpon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAm I guaranteed a job?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan I get financial assistance?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow can I get more information about this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the “Contact Us.”\u003c\/p\u003e Related Courses Advertising \u0026amp; Outreach Specialist \u003cbr\u003e CAREER TRAINING PROGRAM $1450.00 USD https:\/\/careertraining.ed2go.com\/1199tuf\/training-programs\/advertising-outreach-specialist\/ LEARN MORE \u003ci class=\"fa fa-calendar ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e6 Months \u003ci class=\"fa fa-clock-o ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e200 Course Hours Certified Brand Strategist \u003cbr\u003e CAREER TRAINING PROGRAM $2570.00 USD https:\/\/careertraining.ed2go.com\/1199tuf\/training-programs\/certified-brand-strategist\/ LEARN MORE \u003ci class=\"fa fa-calendar ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e6 Months \u003ci class=\"fa fa-clock-o ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e120 Course Hours Certified E-Commerce Specialist \u003cbr\u003e CAREER TRAINING PROGRAM $3690.00 USD https:\/\/careertraining.ed2go.com\/1199tuf\/training-programs\/certified-ecommerce-specialist\/ LEARN MORE \u003ci class=\"fa fa-calendar ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e9 Months \u003ci class=\"fa fa-clock-o ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e240 Course Hours You've got questions.\u003cbr\u003e We're here to help.\u003c\/div\u003e","brand":"Hope Training Academy","offers":[{"title":"Default Title","offer_id":47318461808828,"sku":"_GES2198","price":3999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/1391\/6860\/files\/GES2198.jpg?v=1787604611","url":"https:\/\/shop.videogamepalooza.org\/products\/digital-marketing-strategist","provider":"Video Game Palooza","version":"1.0","type":"link"}