{"product_id":"advertising-outreach-specialist","title":"Advertising \u0026 Outreach Specialist","description":"\u003cp class=\"course-intro\"\u003eLearn how to develop, execute, and measure advertising campaigns across traditional and digital platforms in this hands-on, career-focused Advertising Specialist course.\u003c\/p\u003e\u003cul class=\"course-facts\"\u003e\n\u003cli\u003e200 course hrs\u003c\/li\u003e\n\u003cli\u003eCode GES2194\u003c\/li\u003e\n\u003cli\u003eOpen enrollment\u003c\/li\u003e\n\u003cli\u003eSelf paced\u003c\/li\u003e\n\u003c\/ul\u003e\u003cnav class=\"course-nav\"\u003e\u003ca href=\"#overview\"\u003eOverview\u003c\/a\u003e\u003ca href=\"#objective\"\u003eObjective\u003c\/a\u003e\u003ca href=\"#outline\"\u003eOutline\u003c\/a\u003e\u003ca href=\"#requirements\"\u003eRequirements\u003c\/a\u003e\u003ca href=\"#prerequisites\"\u003ePrerequisites\u003c\/a\u003e\u003ca href=\"#instructor\"\u003eInstructor\u003c\/a\u003e\u003ca href=\"#faqs\"\u003eFAQs\u003c\/a\u003e\u003c\/nav\u003e\u003ch3 id=\"overview\"\u003eOverview\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003eThis comprehensive course prepares students for real-world advertising roles by covering the fundamentals of advertising strategy, creative copywriting, media planning, influencer outreach, social media engagement, and performance optimization. Students will gain fluency in print and digital channels, learn to build effective outreach strategies, and use cutting-edge tools to analyze performance and scale campaigns.\u003c\/p\u003e\n\u003cp\u003eThe course reflects current industry trends, including AI tools, integrated campaigns, influencer partnerships, and multiplatform advertising. Demand for professionals with advertising skills continues to grow across industries, especially in freelance, agency, and brand environments.\u003c\/p\u003e\n\u003cp\u003eStudents will complete real-world assignments and a capstone project to build a portfolio that showcases their knowledge and creativity. This course prepares learners for freelance opportunities, entry-level to mid-level positions in advertising and outreach, and entrepreneurial marketing initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"objective\"\u003eObjective\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: disc;\"\u003e \u003cli\u003eHow to create persuasive ad copy for different platforms and target audiences\u003c\/li\u003e \u003cli\u003eHow to conduct audience research and build data-driven outreach campaigns\u003c\/li\u003e \u003cli\u003eHow to develop and execute an integrated media plan across multiple channels\u003c\/li\u003e \u003cli\u003eHow to use advertising and CRM tools like Mailchimp, Meta Ads, Google Analytics, and HubSpot\u003c\/li\u003e \u003cli\u003eHow to measure campaign performance and adjust for ongoing optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow you will benefit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: disc;\"\u003e \u003cli\u003eBuild a professional portfolio with real-world advertising campaigns\u003c\/li\u003e \u003cli\u003eGain hands-on experience using industry-standard platforms and outreach tools\u003c\/li\u003e \u003cli\u003eLearn how to pitch clients and employers with confidence\u003c\/li\u003e \u003cli\u003eUse data and AI to optimize advertising campaigns for real results\u003c\/li\u003e \u003cli\u003ePrepare for jobs or freelance roles in digital marketing, advertising, and outreach\u003c\/li\u003e \u003cli\u003ePosition yourself for promotions, new career opportunities, or freelance consulting roles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 id=\"outline\"\u003eOutline\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\u003col style=\"list-style-type: upper-roman;\"\u003e \u003cli\u003eAdvertising Fundamentals\u003c\/li\u003e \u003cli\u003eResearch \u0026amp; Target Audience Analysis\u003c\/li\u003e \u003cli\u003eWriting Copy That Converts\u003c\/li\u003e \u003cli\u003eMaking a Media Plan\u003c\/li\u003e \u003cli\u003ePrint \u0026amp; Digital Multiplatform Advertising\u003c\/li\u003e \u003cli\u003eSocial Media Engagement \u0026amp; Outreach\u003c\/li\u003e \u003cli\u003eInfluencer Outreach \u0026amp; Partnerships\u003c\/li\u003e \u003cli\u003eMaking a Pitch \u0026amp; Client Acquisition\u003c\/li\u003e \u003cli\u003eOutreach Tools \u0026amp; Technologies\u003c\/li\u003e \u003cli\u003ePerformance Analysis \u0026amp; Optimization\u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/div\u003e\u003ch3 id=\"requirements\"\u003eRequirements\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eRequirements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHardware Requirements:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eThis course can be taken on either a PC, Mac or Chromebook device.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSoftware Requirements:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePC: Windows 10 or later.\u003c\/li\u003e \u003cli\u003eMac: macOS 12 or later.\u003c\/li\u003e \u003cli\u003eBrowser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.\u003c\/li\u003e \u003cli\u003eAny word processing application (not included in enrollment).\u003c\/li\u003e \u003cli\u003e Microsoft Word Online \u003c\/li\u003e \u003cli\u003e Adobe Acrobat Reader .\u003c\/li\u003e \u003cli\u003eSoftware must be installed and fully operational before the course begins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOther:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eEmail capabilities and access to a personal email account.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructional Material Requirements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe instructional materials required for this course are included in enrollment and will be available online.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"prerequisites\"\u003ePrerequisites\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cstrong\u003ePrerequisites:\u003c\/strong\u003e\u003cbr\u003e\n\u003cbr\u003e\nNo prior experience required. Basic computer literacy and basic business communication. You've got questions.\u003cbr\u003e We're here to help.\u003c\/div\u003e\u003ch3 id=\"instructor\"\u003eInstructor\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\u003cp\u003e\u003cstrong\u003eDean Phillips\u003c\/strong\u003e is a seasoned advertising and digital marketing specialist with extensive experience building high-performing campaigns across a wide range of industries. Known for combining strategic insight with hands-on execution, he has developed and managed \u003cstrong\u003ethousands of ad campaigns\u003c\/strong\u003e spanning paid search, social media advertising, conversion-focused landing pages, and lead generation funnels.\u003c\/p\u003e\u003c\/div\u003e\u003ch3 id=\"faqs\"\u003eFAQs\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this course prepare you for a certification?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhen can I start the course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow long does it take to complete this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat if I don't have enough time to complete my course within the time frame provided?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat kind of support will I receive?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat happens when I complete the course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUpon successful completion of the course, you will be awarded a Certificate of Completion.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAm I guaranteed a job?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan I get financial assistance?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more about financial assistance. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow can I get more information about this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the \"Contact Us\" form.\u003c\/p\u003e Related Courses Certified Brand Strategist \u003cbr\u003e CAREER TRAINING PROGRAM $2570.00 USD https:\/\/careertraining.ed2go.com\/1111\/training-programs\/certified-brand-strategist\/ LEARN MORE \u003ci class=\"fa fa-calendar ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e6 Months \u003ci class=\"fa fa-clock-o ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e120 Course Hours Certified E-Commerce Specialist \u003cbr\u003e CAREER TRAINING PROGRAM $3690.00 USD https:\/\/careertraining.ed2go.com\/1111\/training-programs\/certified-ecommerce-specialist\/ LEARN MORE \u003ci class=\"fa fa-calendar ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e9 Months \u003ci class=\"fa fa-clock-o ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e240 Course Hours Certified Social Media Manager \u003cbr\u003e CAREER TRAINING PROGRAM $2906.00 USD https:\/\/careertraining.ed2go.com\/1111\/training-programs\/certified-social-media-manager\/ LEARN MORE \u003ci class=\"fa fa-calendar ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e9 Months \u003ci class=\"fa fa-clock-o ed-cat-week\" aria-hidden=\"true\"\u003e\u003c\/i\u003e240 Course Hours You've got questions.\u003cbr\u003e We're here to help.\u003c\/div\u003e","brand":"Hope Training Academy","offers":[{"title":"Default Title","offer_id":47318453190844,"sku":"_GES2194","price":1450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/1391\/6860\/files\/GES2194.jpg?v=1787604222","url":"https:\/\/shop.videogamepalooza.org\/products\/advertising-outreach-specialist","provider":"Video Game Palooza","version":"1.0","type":"link"}